In 2021, the UNC Board of Governors quietly designated much of UNCA's greenspace as "Millennial Campus"--a little over 210 acres of land.
This Millennial Campus designation gives UNCA the authority to pursue public-private partnerships with developers designated land.
Under the Millennial Campus designation, UNCA can lease their land to private developers who can then build anything from hotels to shopping complexes, etc. In other words, the development does not have to be related to the education of the university's students.
Any businesses running on the university's land have an advantage, because they most likely won't have to pay any property taxes on the land. The Millennial Campus designation is like a loophole that allows universities and the businesses running on them to circumvent the Umstead Act.
Please see our Resources page for a deep dive into UNCA's Millennial Campus designation documents.
Or, watch an informative speech on the Millennial Campus designation or read the transcript below.
Millennial Campus designated property shown in dark blue.
Against UNC Asheville's Millennial Campus: Excessive economic development can cause universities to lose sight of their mission
Jenna A. Robinson, James G. Martin Center